Jul
22
Your Social Media Reputation
July 22, 2008 | Leave a Comment
As someone who is active in the social media arena, I have found participating in the social networks to be beneficial to both my personal life and my business. So much so that I have been espousing the benefits to several groups in San Antonio. Sharing the benefits of participating on sites like LinkedIn, Facebook and YouTube to name a few. Most folks have heard of these sites, but don’t realize the importance of participation.
In the real world you develop a reputation for yourself or your business by what you do and how you interact within the community. The online world is no different. You develop a Social Media Reputation or gain “Geek Cred” by how you interact within the community, what you do and don’t do.
I discovered just how important this is when I met Byron Van Arsdale at the San Antonio Professional Coaches Association (SAPCA). He walked up to me and proceeded to tell me the story of how he had come to be there. He had received a flier from SAPCA announcing my presentation and was excited about the topic until he saw the word “guru”. (Note: He was refering to a story in the Express-News which had labeled me a “new media guru” for an article about Podcamp San Antonio: Numero Dos) His opinion of me turned south based on that one word. He reached out to his local network to solicite opinions about this so-called “guru”.
What happened next showed me just how important my network is even when I don’t know what is happening. Read his story to find out how it all turned out. Suffice it to say, the development of my “Geek Cred” and my network made all the difference.
Jul
19
Green Experiment: Embracing Local Venues
July 19, 2008 | 3 Comments
This morning we wanted to go out for a walk, but we were also hungry. So, I asked, “Why don’t we walk to breakfast?” We paused for a moment to consider distance and temperature. It was early morning so it was still cool outside and the restaurant we wanted to eat at wasn’t far at all. Off we went on our morning adventure.
I knew I’d been more sedentary than usual because of various projects, but I didn’t realize how much so until I found myself out of breath while John and I were chatting. Granted we were walking up an incline, but still it made me realize just how little I’ve been active lately. Of course, John thought the solution to my being winded while chatting was for me to just not talk. Yeah, everyone’s a comedienne in my house.
We got to our destination, ordered our breakfast and coffee, sat outside and talked about how easy this was. Instead skipping our walk to stay home to eat breakfast or jumping in the car to pick up breakfast we opted to do both. We walked to our meal, enjoyed it and proceeded to stroll back. I say stroll because with a full belly it is best to stroll.
The idea of doing something like this on a more regular basis came to us over coffee. It would be a way to get some exercise, save on fuel and really get to know our local venues. We have access to many restaurants and businesses all within walking distance of our neighborhood. Even my favorite coffee roasters are easily accessible. It really got us thinking about making an effort to conduct this Green Experiment. One thing is for sure, I’m glad I live in a somewhat hilly part of town which does offer more of a variable workout just by walking. I’ll keep you posted.
Jul
14
The Social Networking Short-Cut
July 14, 2008 | Leave a Comment
Social Networking is all the rage right now. There are those who have been a part of it in some form or fashion since it’s inception. There are others who are just hearing about it today. I became involved in Social Networking through podcasting in 2005. For me, it was about finding people who were as interested and passionate about podcasting as I was. It turned into more as the online relationships developed. Attending conference events like the New Media Expo and unconference events like Barcamp Austin led me to even more online social networks. It started off as a way to continue the conversation with folks I had met at events.
Over the years it has progressed to first meeting folks online and later meeting them in person at an event. Even though I was meeting them for the first time, it felt as though I was visiting with an old friend. It was great! I was connecting with folks who had the same interests. It didn’t matter that they lived in Florida, Connecticut or even Canada. Our relationships were as real as any in my own town. More so, because we interacted with one another on a daily basis. I don’t do that with anyone in town with the exception of my family.
So by doing what came natural to me, chatting about stuff that interests me, it turns out I was Social Networking. Who knew?
Fast forward to 2008 and Social Networks are all the buzz. You can’t open a magazine without hearing about Facebook, MySpace, LinkedIn, YouTube and so many more. There is a lot of socializing going on in the Social Networks. So much so that Big Business has started to pay attention. Southwest Airlines, Comcast and Zappo’s are not only on the networks, they are actively participating in them daily. Ford just hired Scott Monty as their Social Media Strategist. Other companies are taking a serious look at Social Networking.
What does this mean for someone who wants to get involved but doesn’t know the first place to start? There are so many networks out there it can make your head spin. Which ones should you join and which ones should you avoid like the plague? Oh sure, there is always the old standard method of trial and terror. It does work. However, it can be time consuming and fraught with Social Media faux pas. If you are a business owner you may not have the time to learn the ropes. And there is a learning curve. There are folks who jump in with both feet and in their excitement proceed to get blocked or ignored.
While Social Networks can be beneficial for your business, organization or group, there is a right way and a wrong way to participate depending on the network. I highly recommend you take the time to learn about each network to see which one best suits your personality, interests and goals. In this case it’s okay to be a bit of a lurker. It’s one way to learn the nuances and ensure your acceptance into the community at large.
Another way to jump into the social media landscape is to participate in one of the unconference-style camp events which happen periodically around the country. They pack informative sessions on podcasting, videoblogging and social media all into one day long event. Here in San Antonio we have PodCamp San Antonio and the upcoming Barcamp San Antonio. Check for an event in your neck of the woods on the various camp wiki’s. Here is the Podcamp Wiki which shows future and past events.
And still another way would be to participate in a workshop or hands-on class. These are meant to be small and intimate affairs where the goal is to not just learn but to do. One of my favorite sayings is, “It’s all about the DOING”. It’s fine and dandy to have plans but if the actual DOING of the plans isn’t carried out then the plan was for naught. This could apply to just about anything but it certainly is applicable when it comes to Social Networking.
You could also hire a Social Media Consultant or Strategist to help you navigate the ever changing landscape that is Social Networking. This would be considered the most personalized method for introduction into the world of Social Networking. Each facet is highly customized to the particular organization. Having a guide to help you maneuver through the nuances of each particular site certainly makes participating less daunting.
Out of the four options I listed above, I consider the last two Social Networking Short-cuts. By hiring a Consultant or participating in a workshop you are able to shorten the learning curve considerably. The margin of error also goes down and your adoption rate goes up putting you on the fast track to Social Media Nirvana. Which is the perfect blend of real world and online world interaction with folks who are passionate about your business, brand, cause or even you.
What will it be like when you share coffee with folks all over the country over a Social Network like Twitter? How much of a boost will your career take once you engage with the LinkedIn community? Who will your dog connect with on Dogster? Yes, even dogs and cats (Catster) are doing it. So, just how telling is it when dogs and cats have their own Social Network?
In case a workshop is more your style, I have partnered up with Connie Reece and Sheila Scarborough to conduct several workshops on Three Web 2.0 Tools. There are two in July. One is on Friday, July 18th in Austin, TX at the Hilton Garden Inn Northwest. The other workshop will be held one week later on Friday, July 25th in San Antonio, TX at the San Antonio Technology Center. These workshops will be hands-on and highly interactive. Get ready to roll your sleeves up for an indepth introduction to three of the best ways to start your social media journey.
Regardless of the method chosen to engage in Social Networking, I do believe participation is the key to sucess. I hope you find Social Networking as informative and fun as I have.
Jul
5
Independence Day +1
July 5, 2008 | 10 Comments
Today is July 5th. One day past the official holiday in which we here in America use to celebrate our Independence. We became our own country and by doing so in control of our own destiny. I’ve titled this blog post Independence Day +1 to highlight the “Now what?” that inevitably follows such a declaration.
You’ve declared your independence from Corporate America or from a bad habit or maybe from a not so healthy relationship or yes even a British King named George. It took a lot of courage to take this big step. And let me tell you it is a big step. You agonized over it and finally got the gumption to put your foot down and declare your independence.
” I will be in control of my own destiny!”
“I will not do this anymore!”
“I am not going to be a part of a something that isn’t good for me!”
You did it! You feel great! Fantastic even. The world is your oyster. There is nothing that can stop you now. The sense of freedom is intoxicating. You feel powerful and in control of your life for the first time in you don’t even know how long.
“Now what?”
It’s the next day and you wake up still feeling good, but the future which looks so bright you’ve got to wear shades also looks uncertain. If you’ve left Corporate America to strike out on your own what do you do next? You realize that the money that is in your bank account is going to have to last until…….well…..um…..until you get a paying client. How long will that be? What if you don’t get a client before your money runs out? What will you do? Images of you and your stuff being out in the street begins to flash before your eyes. Panic starts to set in.
“What have I done?!”
Sure your boss was a meany who stifled your career at every turn. Yeah, you haven’t been happy in that line of work for years and the thought of going to work every morning was like having to get a root canal every day. But at least you got a paycheck every two weeks. Rent, groceries, gas and the occasional vacation all from your miserable and life-draining job. Having a place to live, food to eat, gas for the car and especially vacations are wonderful things.
“What was I thinking?”
Before you go crawling back to your boss, take a moment to read the following words:
Don’t panic.
When things start to feel as though they are overwhelming and careening out of control. Stop yourself in mid-spin and tell yourself those words, “Don’t panic”. Take a deep breath in and hold it for a few seconds while thinking of your imagined doom and gloom scenario then release the worst case scenario thoughts with your breath. It may take more than one cleansing breath to do this, but once you’ve reached a state of calm it’s time to review. Recap not only the reasons you declared your independence but also what you plan to do with this new found freedom.
Write it down on a piece of paper. Make a list. I’ve always found it helpful to see things rather than just think of them. Something about the actual words written down where I can see them gives me a sense of control over them and their meaning. I put them on that piece of paper. Before that they didn’t exist. I have the power to do that and so too I have the power to make these things become a reality.
Independence not only means freedom it also means responsibility. You are free to pursue your destiny but it is also your responsibility to make it happen. There is no Employee Handbook, HR Department or systems set up to guide you on your independent journey. It is your responsibility to create your own guidelines and best practices. Sounds a bit daunting doesn’t it? Once again, let me remind you, “Don’t panic”. Take an appreciative breath for the freedom you now have to lead your life as you see fit.
The Founding Fathers helped to create and shape an entire nation based on a list. By writing down that list they put into place the first steps of what was to became our Nation’s reality. Take the time to write your own Declaration of Independence. Frame it and refer back to it often. Who knows how important it may be in the future? Two hundred and thirty-two years later the original is still having an impact on the the world.
Remember, we have the power of creation within us. When you get to Independence Day +1, all it means is that now it’s time to create your destiny.
Jun
24
Social Media Webinar thru Educating For Success
June 24, 2008 | Leave a Comment
If you look to the right of my blog you’ll see a section titled, “The things I’m doing, The places I’ll be”. Underneath is a list of events with dates. Some I’m organizing like Barcamp San Antonio and others like “Five Web 2.0 Tools” I’m simply an attendee. Either way these are events I believe in and if you are interested in the whole New Media, Social Networking, Podcamp/Barcamp thing you might want to consider taking a look.
One of the things coming up this week is a 3-part Social Media webinar series I’ve partnered up with my long-time mentor and friend Rhea Perry to teach. Rhea is a homeschooling entrepreneurial mom who holds seminars/training courses all over the country teaching parents and their teenagers how to become financially free. She does these events through her company, Educating For Success. Due to the knowledge and training folks have received from these events there are quite a few Dads who have left Corporate America behind.
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I’ve been a member of her Entrepreneurs at Home Yahoo group since 2003, attended a few of her events both in person and virtually. She is an energetic dynamo who has a real passion for helping families gain control of their own financial destiny. For this and many other reasons, I am honored to introduce Social Media to the Entrepreneurs at Home group,
On June 25th at 3pm CST the first of the 3-part series on Social Media Sites will begin. The second class will be on July 2nd and the last class on July 9th. Each class will be held on a Wednesday afternoon, recorded and accessible at any time to course participants. If you’ve been wanting to discovery Social Media and wonder how or if you can utilize Social Networking for your business or group then this course is for you. Course participants will not only learn the background of Social Media but interact with one another on the Social Networking sites. Since I’m a big believer that “doing” is important in the learning process, the first people we will interact with will be fellow Social Sites Class participants.
Since I’m a fan, I highly recommend taking the time to get to know Rhea Perry and discover for yourself the amazing things she is doing to encourage entrepreneurial families. Head on over to the Educating For Sucess site and do take a peak at her blog. She calls her posts “Rheavings” and I think after you’ve read a post or three you’ll understand why ;-D
Jun
20
Meetup HQ in San Antonio
June 20, 2008 | 6 Comments
On Wednesday evening the folks from MeetupHQ were in San Antonio. As far as I’m aware this is the first time Meetup has ever been to the Alamo City. They did come to share some of the recent site changes but mostly they came to listen. They wanted to know what we as organizers of groups needed. How could they help us do what we do better? Did we have a wish list of things we would like on the site? They were very sincere and honest about what was in the works, what they could and couldn’t do. They took notes, responded and offered their own experiences as Meetup Organizers.
There are 200+ meetup groups in San Antonio. Out of all of the Organizers that are running these groups only 9 folks showed up to spend time learning and sharing with Meetup HQ. I was glad to be able to represent San Antonio and be part of the Think Tank. We offered ideas, suggestion and a wish list which MeetupHQ will take back to their headquarters.
It was great to have the opportunity to exchange tips with my fellow Organizers. There was plenty of conversation regarding venues, RSVP’s, group participation, keeping a group active, even the pay or no-pay option organizers use to help fund their groups.
The biggest bomb shell that came out of this was that for the single monthly payment each organizer uses to fund a group you can actually run three groups. When I heard this I was stunned! I asked how long that had been in effect and their response was, “Oh, it’s always been that way.” I asked the other Organizers if they were aware of this 3 for the price of 1 feature and the resounding answer was, “No”. As a matter of fact there was one gentleman who was organizing 3 groups who was paying for all three groups. His annual payments for all three groups was $432. However he could have been doing the exact same thing for only $144! I’ll admit to having been upset when hearing about this apparent long time feature that no one knew about. When I pressed them for a reason this their response was, “We have found that when a person runs more than one group the failure rate for their groups increases.” My response was, “Well if I’m paying my $20* a month and want to create three groups and they all fail, I’m paying for the right to do it.” Now granted, I certainly don’t encourage folks to create a bunch of groups and then allow them to languish, but you get my point.
*Disclaimer: The actual amount you pay on the site is dependent on how you prefer to be billed. $19 for one month, $45 for three months or $72 for six months. Obviously the more months you pay for in advance the less expensive the per month cost. They had a $120 per year price, which was great, but they’ve done away with it since it was their least used plan.
The thing that restored my faith and good humor happened at then end of the evening. Meetup HQ gave the Organizers of San Antonio a check for $500! They called it Seed Money. It is meant for us to use in any manner we see fit to promote our Meetup Groups in San Antonio. Talk about a “WOW!” moment. We decided to create a “San Antonio Organizers Meetup” and use the money to promote Meetup with a monthly business card size ad in the San Antonio Current. The goal is to reach the hobbyist or enthusiast who may not be internet savvy but would enjoy connecting with like-minded folks. In other words it is a way to bring new blood to the San Antonio Meetup Family.
I can say it quite the informative event. As someone who has been organizing a group since 2005, I had a few hard hitting questions and plenty of suggestions. They took what I gave them and were sincere in their responses. I respect that. It was apparent they enjoy and love what they do.
While I have been utilizing the Meetup.com services for a while I haven’t followed the company inner workings. If the four people I met this past week are an indicator of the corporate culture of Meetup, I can say they’ve got passionate employees who not only care about the company but are it’s biggest fans.
Thank you MeetupHQ for being willing to come down to the grass roots level to really find out about the local Meetups.
Jun
15
Live Online Audio Interviews
June 15, 2008 | Leave a Comment
I struggled a bit with the title of this post. I started to put “Online Radio Shows”, but then thought better of it. I mean, if it’s not actually on the radio is it still a radio show? So then I started to put “Podcast Interview”, but it’s more than that, too.
Since it is going to be live and folks will be able to call in to ask questions that brings it back to being more like a Live Radio Show. So, I opted for “Live Online Audio Interviews”. Sounds kind of generic, but it does seem to be more of an all-encompassing term. I’m curious what your thoughts are on the subject. Am I reading too much into the terminology?
So what does this have to do with anything?
Well, I’m going to be interviewed on two live audio shows this week in anticipation of an online class I’m teach at the end of this month Social Media for Entrepreneurs. As someone who is an entrepreneur and active in social media, I find business owners often jump into social networking ill-prepared. Which negates any personal and professional benefits which are possible in the social networking arena.
This is a topic I feel so strongly about that I partnered with Rhea Perry of Educating for Success to teach a 3 week online course. This class is meant to help entrepreneurs, small business owners and organizations navigate the nuances of Social Media.
I’ll be talking about this in more detail tonight. Join me at 7:00p.m. CST when I speak with Shaine Mata on BlogTalkRadio (<–There goes that radio thing again ;-) Shaine is a Social Media dynamo in the Rio Grande Valley. Feel free to call in with your questions at (646) 716-8227.
On Thursday, June 19th at 2:00p.m, I’ll be chatting with Leslie aka Springanew on her Homeschooling Open Chat show. Leslie is an entrepreneurial homeschooling mom who does a daily show on TalkShoe. Participation is welcome (724) 444-7444 Call ID: 21854
As you know, I’ve never been one who is at a loss for word. So I’m looking forward to chatting with both Shaine and Leslie about Social Media. Log in and join the fun!
May
21
Startup Weekend San Antonio
May 21, 2008 | 1 Comment
On May 16-18th 40 people gathered together to create 3 companies from scratch. It’s a new phenomenon that is sweeping the nation: Startup Weekend. It was created by Andrew Hyde in Boulder Colorado with events held all over the country and Canada.
I knew some of the folks who had thrown Startup Weekend Houston in September 2007 and heard more details about the experience from Erica O’Grady at Barcamp San Marcos in October 2007. I immediately thought it would be a great concept to bring to San Antonio.
I started discussing this with my network of podcasters, entrepreneurs and social media folk to gage the level of interest. Todd O’Neill, Organizer of Co-Working LaTaza, suggested the person I needed to connect with was Dean McCall of Ideagin. Todd introduced us on Twitter, we met in person at First Friday Co-Working at Firecat Studio and Dean jumped aboard. Since it takes a team to make first-time events like these happen, Dean knew that Celeste Diaz Ferraro was the perfect person to round out the Startup Weekend San Antonio Organizers.
Erica O’Grady, of Peanut Butter Media, was Startup Weekend’s Representative and helped us kick off the amazing 2 1/2 days of fun. She was phenomenal! Having been at the Andrew Hyde’s first ever Startup Weekend in April 2007, attended four other weekends including organizing the Houston event she was the perfect person to offer her soft guidance throughout the weekend.
Twenty-one ideas were pitched and by the end of Friday night it was narrowed down to three:
iDre.am: A dream interpretation site
ForceXchange: an auction and community site for folks in the security forces from border patrol to military
RentEscapes: a second home/vacation home community site.
By day two, with company names chosen and domain names purchased the programmers were busy creating the architecture for the sites. Those not programming busied themselves with logos, business plans, marketing plans, video scripting, social media strategies etc…
The San Antonio Technology Center was abuzz with all the planning but there was time to wind down with afternoon chair massages and evening musical entertainment by Matt Barker.
On Sunday morning although folks were sleep deprived they were still energetic and ready to see all three companies launched. Philip Wheat of Microsoft stopped by on Sunday afternoon to give away goodies from Halo 3 Xbox games to Vista Ultimate software. By the time it was all said and done two out of the three companies had live sites: iDre.am and ForceXchange RentEscapes has plans to launch within 30 days, are staying in touch with one another and have had subsequent meetings since Startup Weekend San Antonio.
Overall, I would say my personal experience with Startup Weekend was a complete success. I met some of the most innovative, entrepreneurial and tech savvy folks in San Antonio. Not to say there were only San Antonians at Startup Weekend. There were folks from the Rio Grand Valley, Austin, Houston and Raleigh, NC. I’ve made some fast friends that I will stay connected to via Twitter and Skype.
Where do we go from here? All three teams are moving forward with their respective projects. I’ll keep you updated as things progress. As for Startup Weekend San Antonio, we’re fielding requests from folks who were unable to attend but caught the UStream of the fun. I’ll be meeting with Dean and Celeste later this week to recap the event and discuss when to hold the next event.
May
2
PodCamp San Antonio: Numero Dos - May 3, 2008
May 2, 2008 | 1 Comment

In case you were wondering where I’ve been, the title should explain all. PodCamp San Antonio: Numero Dos (that’s 2.0 for the non-Spanish speakers) is happening on Saturday, May 3rd at the El Tropicano Hotel from 9am-5pm.
We had a great time organizing it and had the opportunity to create a wacky but fun 4-part video promo. We follow the Podcast Pickle aka The Pickleman throughout San Antonio while he searches for PodCamp San Antonio: Numero Dos. Luckily he meets lots of friendly folks, sees the sights and has an all around good time.
Day 1
Day 2
Day 3
Day 4
Want to learn about the New Media and Social Networking scene? Have a topic you would like to share? Enjoy the mental grow process? Or just want to hang around folks who are as excited about Podcasting, Blogging, Video Blogging and Social Media as you are?
Then come on down to PodCamp San Antonio: Numero Dos to participate in the Learn, Share, Grow that is PodCamp San Antonio: Numero Dos
Apr
13

Is selling your social network community account like selling a car, a house or a business? Can it be a simple transaction for some cold hard cash? Christopher Penn has a post giving the example of credit bureaus selling a list of names in their database to lend support to the idea of selling a large community account database. Is the credit bureaus selling lists of names any different than what Andrew Baron has done by posting his Twitter account for sale on eBay?
I say yes.
Yes, because of the intimate nature of a social network community like Twitter. Of course I could just unfollow and block him (or whoever) from following me. There is a bigger issue involved in this action. Trust. I trust the folks I’ve chosen to follow with trivial and sometimes not so trivial aspects to my life. On a daily basis we communicate bits and pieces of our lives. Now I have to wonder if the person I developed a relationship within a community will still be the same person later.
It is true that Andrew could have sold his account without informing anyone beforehand. Had he done so the new owner of the account could have wielded considerable influence. Recipients of the tweets would be none the wiser to the change in ownership. I do applaud his choice to be transparent, including the community in the sale. In a sense allowing us to be part of the process through the conversations, comments and tweets during the auction.
At the same time I am not crazy about the place this takes us the social networking community. We all know there are spammers who have discovered sites like Twitter. They’re the ones who are talking at us and not with us. Following 3000+ people with only have a few hundred following back. You can spot them a mile away because their tweets have links in every single one of their posts. So database mining, linking, selling isn’t new to Twitter. What is new is having someone with “community cred” put a For Sale By Owner sign on their personal social networking community account.
Other than trust, another thing that comes to mind is the selling of a community when it is tied so closely to your personal brand. A business brand is one thing. If you sold your business then it would stand to reason that all properties (real or virtual) would be transferred to the new owner. So if you sell your Twitter account what about your other community accounts? What about Pownce, Plaxo, LinkedIn or Facebook accounts? Are those also for sale in a separate auction?
What if the highest bidder is an entity that promotes things that are the polar opposite to your own beliefs. Say you are a “I’d rather go naked than wear fur” person and the new owner is a “Baby seals make the best fur coats” person. Do you want that tied to your personal brand?
My own thoughts are that such an action diminishes the value of social network communities. The true power of these communities is their intimate and personal nature. The folks I’ve met through Twitter are folks with whom I have enjoyed interacting. I have developed a sense of who they are and they of me. I have had the pleasure of meeting quite a few of the folks from my Twitter community. The power of the social network community is further enhanced by these face-to-face meetings. As of yet, I have not been disappointed or surprised. Everyone has been exactly who they are on Twitter. Even though we are meeting for the first time, it’s like I’m meeting with an old friend. So now take that dynamic and put it up on the auction block for sale to the highest bidder. How exactly does that translate?
I understand that Andrew left a comment on Chris Brogan’s blog that the auction of his Twitter account on eBay is an experiment. So perhaps the sale of the account isn’t real but a gimmick or perhaps research material. The auction ends in 10 days. I am sure there will be many blog posts, articles and debate surrounding this long after the auction is complete. One thing for sure, Andrew Baron has certainly stirred things up.


